Emails containing marketing email have been sent for as long as the Internet has been online. While programs and spam filters are successful in blocking out unwanted messages from reaching someone’s inbox, email marketing done correctly is beneficial to both the sender and recipient. Use the information in this article to help improve people’s lives and increase your income.
Don’t email people that you do not know. Sending messages to those who do not have any prior relationship with the company or your offerings may give the appearance of spam. The recipients will be hesitant to accept your mail if they don’t know you, and they may not care about your companies product. Their lack of care towards you and your business will most likely cause them to just mark it as spam, which just made your effort pointless.
If you plan to use emails as a marketing tool, you must first gain permission from each customer you would like to include in your campaign. If you do not get their permission, you will get a lot of spam complaints and perhaps lose customers all together.
if you run out of ideas for your email marketing campaign, try allowing your customers to assist you. Do things like write down questions that you receive from customers. Then when you go to send the next email, you have a topic. Make sure to include the customer’s name for credit too.
Ask permission before sending emails to customers. People consider emails that they didn’t sign up for as spam so they generally just throw these messages away and don’t bother reading them. It also puts you at risk of being in violation of the policies of both your ISP and your email provider if you are flagged as being a spammer.
Let your readers choose the layout of your content. Any messages with images, graphics and JavaScript is likely to get eaten by software filters and never seen by human eyes. Send out basic text or rich text format including a link to your website, and the option of an HTML version for those that want it.
Don’t include the use of newsletters in your email marketing campaign. You can send the people on your opt-in list relevant emails about particular topics instead. You will attract more people when they know that they will only be receiving information that they are interested in, and that they will not have to sift through an entire newsletter to get it.
In general, don’t send important email marketing messages near holiday time frames. People are often not at work and are busy with families, not checking their emails. Keep in mind that there could be exceptions to this. These exceptions would include one day sales or other similar promotions.
Get creative with your email designs to find out what works best. Send out a few emails with content and links that differ in their fonts and text color. Play around with image positioning, including buttons and logos. After you’ve sent the emails, find out which ones had the best click-thru rates. Stick with those for the time being, but change it up on occasion to see if you can find a method that works even better. More click-thru rates equate to more sales.
Review some real-life spam for pointers on what you should never do. You can raise a bumper crop of negative examples to look at by signing up with a free webmail service and posting your new email address in just a few places online. Take those emails as an example of what not to do, and craft your business messages accordingly. Taking steps to set you apart from spammers will give your brand a boost in credibility.
Put real consideration into where you place links in your marketing newsletters. For example, you don’t want to send readers away from your email before you give them their call to action. You also don’t want to put your priority links at the end of an email where they may be overlooked.
Set up some expectations for your recipients when they sign up for your email campaign. Once they sign up, they should receive an immediate confirmation email that highlights what they can receive from signing up. This can help you build great customers relationships and help you avoid complaints from the recipients not being aware of what they were receiving.
Write good content in your emails. Do not copy something, whether from another site or your own, directly into your email. Emails are not like web pages; they must be short and concise to hold your reader’s attention. That said, the content must be well-written, grammatically correct, and free of spelling errors.
Concentrate on making the subscription list focused and highly targeted. The best way to do this is to get your best clientele to help add their friends and contacts to your company’s mailing list. If the mailing list comes across as an exclusive club, you will be able to build your mailing list while sending an authoritative message in your emails.
Apply a consistent and professional color scheme to your email marketing campaign. Nothing will strike a more visual chord in your subscriber’s minds. Think to your personal favorite brands, and their colors come to mind readily. Search your favorite Internet search engine for color schemes, and you can quickly find one appropriate for your industry, or even distinct within it.
As you can see from the article above, if the email marketing message is done correctly, the viewer is not even aware you are trying to sell them something. Providing a valuable service or relaying great information means that your clients will want to read your emails. This can really help potential clients to associate a positive image with your brand. It will also translate into a loyal following who will shell out money for your wares. So, take the steps outlined above and become a successful email marketer for your brand.
